Nusuk 2023

The Saudi Tourism Authority (STA) successfully organized a roadshow in Kuala Lumpur, Malaysia, featuring 22 partners, including DMCs, hoteliers, Umrah companies, and travel associations. The purpose of the event was to unveil the launch of Nusuk (nusuk.sa), an innovative digital platform for Umrah, designed to welcome pilgrims from around the world and provide them with a unique experience.
 

Nusuk, a pioneering initiative developed by the Saudi Tourism Authority in collaboration with the Vision 2030 Pilgrim Experience Program, was officially introduced in the presence of His Excellency Dr. Tawfiq bin Fawzan Al-Rabiah, the Minister of Hajj and Umrah. The platform aims to enrich the options available to Muslims visiting Saudi Arabia for Umrah, while also simplifying the arrival process for pilgrims.
 

By leveraging Nusuk, pilgrims can look forward to a wide range of benefits and improvements to their overall Umrah experience. This digital platform offers a seamless and streamlined approach, ensuring a hassle-free journey for visitors to Saudi Arabia. It serves as a comprehensive resource, providing pilgrims with valuable information and guidance at every step of their Umrah pilgrimage.

 

The launch of Nusuk marks a significant milestone in the efforts to enhance and modernize the pilgrimage experience in Saudi Arabia. With its user-friendly interface and innovative features, the platform revolutionizes the way pilgrims plan, organize, and enjoy their Umrah journey. By embracing digital technology, Saudi Arabia aims to provide a more accessible and inclusive experience for all Muslims undertaking the sacred pilgrimage.

 

Through strategic collaborations with various partners, including DMCs, hoteliers, Umrah companies, and travel associations, Nusuk aims to cater to the diverse needs and preferences of pilgrims. This integrated approach ensures that visitors have access to a comprehensive range of services, accommodations, and travel options, enabling them to tailor their Umrah experience according to their individual requirements.

 

The roadshow hosted by the Saudi Tourism Authority in Kuala Lumpur served as an ideal platform to introduce Nusuk to the Malaysian audience and highlight the numerous advantages it offers to pilgrims. By bringing together key industry stakeholders and showcasing the potential of this digital platform, the event successfully generated awareness and excitement about the future of Umrah.

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As Saudi Arabia continues its journey of transformation under the Vision 2030 initiative, Nusuk stands as a testament to the country's commitment to innovation and progress. By harnessing the power of technology, the Saudi Tourism Authority strives to make Umrah a truly remarkable and accessible experience, attracting pilgrims from all corners of the globe to embark on their spiritual journey in the Kingdom.